Europe and the Multinationals: Issues and Responses for the 1990s - Couverture rigide

 
9781852785345: Europe and the Multinationals: Issues and Responses for the 1990s
Couverture rigide
ISBN 10 : 1852785349 ISBN 13 : 9781852785345
Editeur : Edward Elgar Publishing Ltd, 1992

Synopsis

This timely book focuses on the challenges and problems facing multinational enterprises in Europe in the 1990s. It is largely empirical and policy-orientated with conclusions which are relevant to European business, national governments and the European Community.

Europe and the Multinationals focuses on a number of key industries including food processing, computers, machine tools, automobiles, consumer electronics and financial services. An underlying theme is the 'Japanese factor' with new material on the challenge from Korea and Taiwan. It also presents fresh perspectives on market entry and expansion modes and organisation and human resource management.

The hard-hitting conclusions highlight the serious dangers of protectionism and the potential from new developments in multinational subsidiary organization and strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Edited by the late Stephen Young, formerly Emeritus Professor of International Business and Co-Director, CIER, Department of Management, University of Glasgow, UK and James Hamill, Senior Lecturer, Strathclyde International Business Unit, University of Strathclyde, UK

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
1992
Langue
anglais
ISBN 10 
1852785349
ISBN 13 
9781852785345
Reliure
Relié
Nombre de pages
336
Éditeur
Young Stephen, Hamill James
Coordonnées du fabricant
non disponible
Personne responsable
non disponible