Ogilvy on Advertising - Couverture souple

Ogilvy, David

Couverture souple

ISBN 10 : 1853751960 ISBN 13 : 9781853751967

Editeur : Prion Books Ltd, 1995

Synopsis

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

A propos du livre

Présentation de l'éditeur

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

· How to get a job in advertising
· How to choose an agency for your product
· The secrets behind advertising that works
· How to write successful copy—and get people to read it
· Eighteen miracles of research
· What advertising can do for charities

And much, much more.

Biographie de l'auteur

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Détails de l'édition

• Éditeur: Prion Books Ltd
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 1853751960
• ISBN 13: 9781853751967
• Reliure: Broché
• Nombre de pages: 223
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible