Ogilvy on Advertising - Couverture souple

Ogilvy, David

 
9781853756153: Ogilvy on Advertising

Synopsis

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

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À propos de l'auteur

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.