The Functional Foods Revolution - Couverture souple

Heasman, Michael; Mellentin, Julian

Couverture souple

ISBN 10 : 1853836877 ISBN 13 : 9781853836879

Editeur : Routledge, 2001

Synopsis

Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

A propos du livre

À propos de l?auteur

Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1853836877
• ISBN 13: 9781853836879
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible