Articles liés à How To Win Campaigns: 100 Steps To Success
Synopsis
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
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À propos de l?auteur
Chris Rose is an environmental campaigner and communications consultant who has worked for Greenpeace, where he was a leader of the successful campaign that stopped the sinking of the Brent Spar oil platform in the north Atlantic, Friends of the Earth, WWF International and a host of other organizations.
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How to Win Campaigns: 100 Steps to Success
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Paperback. Etat : Very Good. How to Win Campaigns: 100 Steps to Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781853839627
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How to Win Campaigns: 100 Steps to Success
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781853839627
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How to Win Campaigns: 100 Steps to Success
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Earthscan Publications Ltd., 2005
ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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How to Win Campaigns: 100 Steps to Success
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Taylor & Francis Ltd, United Kingdom, London, 2005
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ISBN 13 : 9781853839627
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Paperback. Etat : Very Good. Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001307968
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How to Win Campaigns: 100 Steps to Success
Edité par
Earthscan Publications Ltd., 2005
ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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How to Win Campaigns: 100 Steps to Success
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Earthscan Publications Ltd., 2005
ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. N° de réf. du vendeur G1853839620I3N00
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How to Win Campaigns: 100 Steps to Success
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ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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How to Win Campaigns: 100 Steps to Success
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Earthscan Publications Ltd. (edition ), 2005
ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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How To Win Campaigns: 100 Steps To Success
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ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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paperback. Etat : Gut. 231 Seiten; 9781853839627.3 Gewicht in Gramm: 500. N° de réf. du vendeur 647815
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How to Win Campaigns : 100 Steps to Success
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ISBN 10 : 1853839620
ISBN 13 : 9781853839627
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