Articles liés à Customer Relationship Management: How to Turn a Good...

Customer Relationship Management: How to Turn a Good Business into a Great One! - Couverture souple

Roberts-Phelps, Graham

 
9781854181190: Customer Relationship Management: How to Turn a Good Business into a Great One!

Synopsis

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training.

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