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Mastering Business Planning and Strategy: The Power and Application of Strategic Thinking - Couverture souple

Elkin, Paul

 
9781854183293: Mastering Business Planning and Strategy: The Power and Application of Strategic Thinking
Couverture souple
ISBN 10 : 185418329X ISBN 13 : 9781854183293
Editeur : Thorogood, 2007

Synopsis

Paul Elkin provides a practical guide to developing successful business plans and strategies. "Mastering Business Planning and Strategy" looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

The author Paul Elkin worked in a range of senior management roles in the public and private sector before entering consultancy with Price Waterhouse, specialising in business performance reviews. Since 1989 he has been Managing Director of TMMi and has worked at the senior level with a wide range of UK, European and US owned businesses specialising in strategic development, performance management, planning and financial control.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Thorogood
Date d'édition
2007
Langue
anglais
ISBN 10 
185418329X
ISBN 13 
9781854183293
Reliure
Broché
Numéro d'édition
2
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible