Revue de presse
Anyone working in communications will find The PR Practitioner's Desktop Guide invaluable. I highly recommend it. --Alan Ansted, Foreign and Commonwealth Office
Essential for anyone involved in the public relations function for any type of organisation; public sector, private sector and not for profits. It is jargon free, easy to read and accessible. --Mark Coote, Cancer Research UK
Buy yourself a large desk to accommodate Caroline Black s The PR Practitioner s Desktop Guide because the investment will be worth it. In a weighty tome of communication practice delivered in bite-sized chunks, Caroline succeeds in her task by mentoring her readers at every stage. Need to check ethics, standards or codes of conduct? Covered. Need reassurance that your story would have run had a bigger story not come along? Sorted. This easy-to-access guide certainly hits the spot but readers should go elsewhere for deeper analysis or debate. Why not personalise by inserting a blank page for notes at the end of each section? Perfect. --Louise Third MCIPR, Director Integra Communications Limited
Présentation de l'éditeur
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
