Hitting the Headlines: Practical Guide to the Media - Couverture souple

White, Stephen; Evans, Peter; Mihill, Chris; Tysoe, Maryon

 
9781854331076: Hitting the Headlines: Practical Guide to the Media
Couverture souple
ISBN 10 : 1854331078 ISBN 13 : 9781854331076
Editeur : BPS Blackwell, 1993

Synopsis

Getting media attention for your story or your latest piece of research, whatever the subject, can be a hit or miss affair. Which is the best outlet? Should you write or phone and who should you aks for? How much editorial control will you have over what 'they' say or write? How do news stories get chosen? Hitting the Headlines unravels the different areas of the media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

Stephen White is Director of Information for The British Psychological Society. He previously worked in the Publicity Department at NALGO, and has been involved in media training for the last 20 years.

Peter Evans has presented Science Now on BBC Radio 4 for over 15 years, as well as making innumerable science, medicine and technology programmes for radio and TV.

Chris Mihill is the medical and health correspondent for the Guardian and previously worked on Today.

Maryon Tysoe is a social psychologist, journalist and author specialising in psychology. She writes a monthly column for New Woman, and was formerly a staff writer on New Society and editor of their ′Findings′ page. She has been a regular contributor to the BBC Radio 4 series All in the Mind.

Quatrième de couverture

Getting media attention for your story or your latest piece of research, whatever the subject, can be a hit or miss affair. Which is the best outlet? Should you write or phone and who should you aks for? How much editorial control will you have over what ′they′ say or write? How do news stories get chosen?

Hitting the Headlines unravels the different areas of the media.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
BPS Blackwell
Date d'édition
1993
Langue
anglais
ISBN 10 
1854331078
ISBN 13 
9781854331076
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
non disponible
Personne responsable
non disponible