The Image of a Company: Manual for Corporate Identity - Couverture rigide

Bos, Ben

Couverture rigide

ISBN 10 : 1854544047 ISBN 13 : 9781854544049

Editeur : Phaidon Press, 1994

Synopsis

Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging - Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated.

À propos de cette édition

• Éditeur: Phaidon Press
• Date d'édition: 1994
• ISBN 10: 1854544047
• ISBN 13: 9781854544049
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 224