Articles liés à Strategic Planning for Social Media in Libraries

Strategic Planning for Social Media in Libraries - Couverture souple

Steiner, Sarah

 
9781856048415: Strategic Planning for Social Media in Libraries
Couverture souple
ISBN 10 : 1856048411 ISBN 13 : 9781856048415
Editeur : Facet Publishing, 2012

Synopsis

As we come to appreciate the opportunities that social media opens up, this practical guide, part of the award-winning TECH SET series, provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.

You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing.

Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sarah Steiner is Social Work and Virtual Services Librarian at Georgia State University in Atlanta, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Facet Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
1856048411
ISBN 13 
9781856048415
Reliure
Broché
Nombre de pages
118
Coordonnées du fabricant
non disponible
Personne responsable
non disponible