Strategic Planning for Social Media in Libraries - Couverture souple

Steiner, Sarah

Couverture souple

ISBN 10 : 1856048411 ISBN 13 : 9781856048415

Editeur : Facet Publishing, 2012

Synopsis

As we come to appreciate the opportunities that social media opens up, this practical guide, part of the award-winning TECH SET series, provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.

You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing.

Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

A propos du livre

À propos de l'auteur

Sarah Steiner is Social Work and Virtual Services Librarian at Georgia State University in Atlanta, USA.

Détails de l'édition

• Éditeur: Facet Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1856048411
• ISBN 13: 9781856048415
• Reliure: Broché
• Nombre de pages: 118
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible