Production for Graphic Designers - Couverture rigide

Pipes, Alan

Couverture rigide

ISBN 10 : 1856690288 ISBN 13 : 9781856690287

Editeur : Laurence King Publishing, 1992

Synopsis

During the past ten years there have been revolutionary changes in the technology of printing, most specifically in the prepress stages of design, typesetting and origination. These all have profound implications for the graphic designer. Perhaps more than ever before, it is crucial for designers to acquire a full and up-to-date knowledge of the whole range of printing processes and procedures, with all their advantages and limitations. This book fills the need for a comprehensive introduction to all prepress and print processes. At each stage, it takes the designer from first principles to the latest developments. The emphasis is on practical knowledge that will help designers to know which techniques are appropriate for a particular job, how much of the print preparation should be done in the design studio, and the best ways to control quality, budget and schedule. It includes a comprehensive glossary of printing and computer terms. Alan Pipes is an illustrator and writer, specializing in applications of computer graphics, graphic and product design. The author of "Drawing for 3-Dimensional Design" (1990), he has also worked in book and magazine production. He edited "Cadcam International" for several years, and is a regular contibutor to design and computer magazines.

A propos du livre

Présentation de l'éditeur

For courses in graphic design, communication design, typography, printing, print technology, and web design.

 

Now in its fourth edition, this text covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 1856690288
• ISBN 13: 9781856690287
• Reliure: Relié
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible