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Afficher les exemplaires de cette édition ISBNFor courses in graphic design, communication design, typography, printing, print technology, and web design.
Now in its fourth edition, this text covers the most up-to-date technological advances in graphics and print production, fully explaining all the standard prepress and printing processes, including detailed coverage of the latest digital direct-to-plate offset and small-run on-demand color printing. Production for Graphic Designers gives clear and concisely written advice on preparing artwork for printers, examines the creative potential of typography in a digital environment, and provides comprehensive coverage of working with illustrations, layout and proofing in both computerized and conventional workflows.
Created for introductory undergraduate courses in Graphic Design, Printing, and Print Technology.
Completely revised to address the major role computers now play in the field, this comprehensive, up-to-date text is a one-stop resource for anyone wanting to learn about the production technology and methods for graphic design—for print, small screen, and the World Wide Web. From typesetting and the preparation of illustrations to prepress, printing, and finishing, it covers each stage in detail, and includes inspirational profiles of practicing designers, plus 'hot tips and cool tricks' to help students find shortcuts to solutions.
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