Articles liés à Guerrilla Advertising: Unconventional Brand Communication
Synopsis
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.
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À propos de l?auteur
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review.
Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.
Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Guerrilla Advertising. Unconventional Brand Communication
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Laurence King Publishing, 2006
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Guerrilla Advertising: Unconventional Brand Communication
Edité par
Laurence King Publishing, 2006
ISBN 10 : 1856694704
ISBN 13 : 9781856694704
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Guerrilla Advertising : Unconventional Brand Communication
Edité par
Orion Publishing Group, Limited, 2006
ISBN 10 : 1856694704
ISBN 13 : 9781856694704
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Couverture souple
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Guerrilla Advertising: Unconventional Brand Communication
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ISBN 13 : 9781856694704
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Guerrilla Advertising: Unconventional Brand Communication
Edité par
Laurence King Publishing, 2006
ISBN 10 : 1856694704
ISBN 13 : 9781856694704
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9781856694704. N° de réf. du vendeur 4921315
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Guerrilla Advertising: Unconventional Brand Communication
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ISBN 13 : 9781856694704
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Guerrilla Advertising: Unconventional Brand Communication
Edité par
Laurence King, 2006
ISBN 10 : 1856694704
ISBN 13 : 9781856694704
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Paperback
Vendeur : Greener Books, London, Royaume-Uni
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Paperback. Etat : Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur 1531037
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