Visual Merchandising: Windows and In-Store Displays for Retail - Couverture souple

Morgan, Tony

 
9781856695398: Visual Merchandising: Windows and In-Store Displays for Retail
Couverture souple
ISBN 10 : 1856695395 ISBN 13 : 9781856695398
Editeur : Laurence King Publishers, 2008

Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Laurence King Publishers
Date d'édition
2008
Langue
anglais
ISBN 10 
1856695395
ISBN 13 
9781856695398
Reliure
Broché
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
Alexander Ungert
handelskontor-ungert@gmx.de

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