Visual Merchandising: Windows and In-Store Displays for Retail - Couverture souple

Morgan, Tony

Couverture souple

ISBN 10 : 1856695395 ISBN 13 : 9781856695398

Editeur : Laurence King Publishers, 2008

Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

A propos du livre

À propos de l'auteur

Tony Morgan teaches Visual Merchandising at the London College of Fashion and is head of the VM department at the Fashion Academy in London. He was previously at Selfridges for 18 years where he was manager for visual merchandising and currently runs his own creative retail consultancy.

Détails de l'édition

• Éditeur: Laurence King Publishers
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1856695395
• ISBN 13: 9781856695398
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: Alexander Ungert; handelskontor-ungert@gmx.de; ; Am Höhberg 23; Bad Schwalbach; 65307; Allemagne