Copywriting: Successful Writing for Design, Advertising, and Marketing - Couverture souple

Shaw, Mark

Couverture souple

ISBN 10 : 1856695689 ISBN 13 : 9781856695688

Editeur : Laurence King Publishing, 2009

Synopsis

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.

Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

A propos du livre

À propos de l'auteur

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995, he incorporated graphic design into his business, creating Jupiter Design, one of the UK's top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students, is a branding adviser on the Design Council's "Immerse" project, and a business consultant to numerous creative agencies.

Détails de l'édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1856695689
• ISBN 13: 9781856695688
• Reliure: Broché
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible