This Means This, This Means That: A User's Guide to Semiotics. - Couverture souple

Hall, Sean

 
9781856697354: This Means This, This Means That: A User's Guide to Semiotics.

Synopsis

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.

This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking.

A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

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À propos de l?auteur

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practising artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery.

À propos de la quatrième de couverture

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This book decodes that mystery using visual examples instead of abstract theory.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9781856695213: This Means This, This Means That: A User's Guide to Semiotics

Edition présentée

ISBN 10 :  1856695212 ISBN 13 :  9781856695213
Editeur : Laurence King Publishers, 2007
Couverture souple