Visual Merchandising: Window and In-store Displays for Retail - Couverture souple

Morgan, Tony

 
9781856697637: Visual Merchandising: Window and In-store Displays for Retail
Couverture souple
ISBN 10 : 1856697630 ISBN 13 : 9781856697637
Editeur : Laurence King Publishing, 2011

Synopsis

2nd edition of the guide to visual merchantising, covering both window dressing and in-store areas

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

À propos de la quatrième de couverture

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

À propos de la deuxième de couverture

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Laurence King Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
1856697630
ISBN 13 
9781856697637
Reliure
Broché
Numéro d'édition
2
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
Alexander Ungert
handelskontor-ungert@gmx.de

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