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Starting Your Own Business: How to Plan, Build and Manage a Successful Enterprise - Couverture souple

Green, Jim

 
9781857036527: Starting Your Own Business: How to Plan, Build and Manage a Successful Enterprise

Synopsis

This guide, now in its third edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on financial matters - funding the enterprise and controlling cash flow and recognizing and avoiding the mistakes that most often contribute to business failure.

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Revue de presse

Recommended as one of the 'Top 10 Business Books' by The Independent. 'His techniques obviously work because, aside from his work as a business lecturer, he is still an active entrepreneur. The book is also full of practical hints about handling tax, approaching potential funders and finding suitable premises.' --The Independent

'Encouraging and practical, Green's book covers all the basics. An entrepreneur himself, Green knows the questions to ask.' --Management Today

'Practical advice presented in a clear and concise style.' Moneywise. 'An easy-to-read and motivating book.' --Making Money

Présentation de l'éditeur

This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth

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