Culture Smart! Brasil explains how to avoid cultural gaffes when out and about in the country. Giving the historical, political and cultural background, the guide reveals how to read body language and be aware of potential pitfalls in communication, and at the same time provide the cultural essentials business travellers need to successfully develop working relations in Brasil. Culture Smart! Brasil enables the reader to get the most out of trip, whether on business, or pleasure. Culture Smart! provides rare insights, and practical guidance, into cultures. The values, behaviour and customs of peoples have been formed over centuries which is why the unique information in Culture Smart! guides do not date in the same way as ordinary travel guides. Culture Smart! enables you to step into a world untouched by other guidebooks.
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SANDRA BRANCO is a Brazilian-born writer now living in the UK. After graduating in Communications from São Paulo University she worked as a video and television producer and scriptwriter in São Paulo, Rio de Janeiro, Recife, Bahia, and Ceará, before going on to gain an MA in Screenwriting at the Northern School of Film and Television in Leeds. She now lives and and works in London. ROB WILLIAMS is a senior lecturer at the University of Westminster in London, running MA programs in Applied Language Studies and International Liaison and Communication. He has lived and worked in France, Spain, Germany, Romania, and Brazil. He is also a lead consultant for CultureSmart! Consulting. Britain
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