Culture Smart! Ethiopia provides essential information on attitudes, beliefs and behaviour in Ethiopia, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. This concise guide will tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! provides rare insights, and practical guidance, into cultures. The values, behaviour and customs of peoples have been formed over centuries which is why the unique information in Culture Smart! guides do not date in the same way as ordinary travel guides. Culture Smart! enables you to step into a world untouched by other guidebooks.
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Sarah Howard is a botanical artist and writer who spent her childhood in Kenya. After graduating in African History and Social Anthropology from the School of Oriental and African Studies, University of London, in 1977, she became a journalist and researcher for two Anglican mission agencies, and undertook the archiving of the Leakey family papers in Kenya. After her marriage, she began commuting between Scotland and Ethiopia: in Scotland she runs a small business specializing in roasting Ethiopian coffees; in Ethiopia she is currently painting portraits of endemic plants. She helped illustrate the seminal Flora of Ethiopia and Eritrea, and has written articles about the country for Selamta, the in-flight magazine of Ethiopian Airlines.
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