When cultures collide.: Managing successfully across cultures - Couverture rigide

Lewis, Richard-D

Couverture rigide

ISBN 10 : 1857880862 ISBN 13 : 9781857880861

Editeur : Nicholas Brealey Publishing, 1996

Synopsis

The successful managers of the 21st century will be the culturally-sensitive ones. If you are in a business meeting, in negotiations, part of a joint venture or just face-to-face with someone from another culture, you gain a competitive advantage from having strategies to deal with the cultural differences you will encounter. This guide provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organize our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide. There are insights into how different business cultures accord status, structure their organizations and view the role of leader, alongside useful advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the areas of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in Russia, China and the Far East. By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate with a degree of accuracy how others will react and respond to us. The author adds the often overlooked dimension of language, for example, how Japanese often react in a certain way because they are thinking in Japanese. A greater understanding of what makes other people tick should enable managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.

A propos du livre

Revue de presse

Lewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad. (The Director)

Lewis is a crosscultural expert who has now presented his wisdom in a highly readable book. (Evening Standard)

This eloquent, easy-to-read book covers everything you need to consider to create a structure that will allow your international team to succeed...Lewis brings theory to life through a number of engaging case studies, as well as his own personal experience... Lewis has achieved a fine balance between theory often delivered in a light-hearted and easy to remember way and tactical every day application. Whether your international team is 10 people or 10,000 people, the clear narrative provides valuable insight... This fascinating subject is crucial to the success of global business. (People Management)

Présentation de l'éditeur

The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. New chapters on more than a dozen countries - from Iraq, Israel and Pakistan to Serbia, Columbia and Venezuela - vastly broaden the range.

Détails de l'édition

• Éditeur: Nicholas Brealey Publishing
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 1857880862
• ISBN 13: 9781857880861
• Reliure: Relié
• Nombre de pages: 331
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible