When cultures collide - Couverture souple

Lewis, Richard-D

Couverture souple

ISBN 10 : 1857880870 ISBN 13 : 9781857880878

Editeur : Nicholas Brealey Publishing, 2000

Synopsis

The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.

A propos du livre

À propos de l?auteur

Richard D Lewis is chairman of Richard Lewis Communications, an international institute of crosscultural and language training with offices in over 30 countries. He founded the quarterly magazine Cross Culture in 1989 and he lectures across the world to 'blue chip' companies and government ministries. One of Britain's foremost linguists, he speaks 10 European and 2 Asiatic languages and spent 5 years in Japan where he was tutor to Empress Michiko and other members of the Japanese Imperial Family.

Détails de l'édition

• Éditeur: Nicholas Brealey Publishing
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1857880870
• ISBN 13: 9781857880878
• Reliure: Broché
• Nombre de pages: 468
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible