Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World - Couverture rigide

Gibson, Rowan

 
9781857881035: Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World
Couverture rigide
ISBN 10 : 1857881036 ISBN 13 : 9781857881035
Editeur : Nicholas Brealey Publishing, 1997

Synopsis

This volume provides insights from business thinkers on their visions of tomorrow. Powerful new forces are reshaping the world today. Traditional boundaries between industries and disciplines are rapidly blurring, and the old rules of management no longer make sense in a post-industrial world. This book looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be "managed", if at all. It examines the changing role of the leader and the powerful influence of corporate culture. It probes the universal principles and values that ultimately govern the success of any leader or organization. It also looks at strategies for creating tomorrow's competitive advantage and tomorrow's markets. It offers a glipse of the future of marketing, which will be driven by new demographics, new global markets and new technology. Most importantly of all, the book gives readers a framework for understanding the big picture. It provides a panoramic perspective that puts all the pieces together in a coherent and easily understandable context. Tomorrow's executives will need to understand business at a far more global and synergistic level than ever before, and to feel comfortable leading people who have learned to manage themselves. Contributors include Stephen Covey, Charles Handy, Michael Porter, Gary Hamel, C.K. Prahalad, Al Ries and Jack Trout, Philip Kotler, Regis McKenna, Michael Hammer, Eli Goldratt, Peter Senge, John Kotter, Warren Bennis, John Naisbitt, Lester Thurow and Kevin Kelly.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW and Philips.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nicholas Brealey Publishing
Date d'édition
1997
Langue
anglais
ISBN 10 
1857881036
ISBN 13 
9781857881035
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible