Articles liés à Customer Capitalism: The New Business Model of Increasing...

Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces - Couverture rigide

Vandermerwe, Sandra

 
9781857882414: Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
Couverture rigide
ISBN 10 : 1857882415 ISBN 13 : 9781857882414
Editeur : Nicholas Brealey Publishing, 1999

Synopsis

The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nicholas Brealey Publishing
Date d'édition
1999
Langue
anglais
ISBN 10 
1857882415
ISBN 13 
9781857882414
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible