Myth of Market Share: Why Market Share is the Fool's Gold of Busi: Why Market Share is the Fool's Gold of Business & How to Rethink Your Strategy to Focus on Profits - Couverture souple

Miniter, Richard

Couverture souple

ISBN 10 : 1857883276 ISBN 13 : 9781857883275

Editeur : Nicholas Brealey Publishing, 2003

Synopsis

This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.

A propos du livre

À propos de l'auteur

Richard Miniter is a senior fellow at the Centre for the New Europe, a leading independent economic research think tank in Brussels and was formerly an editorial writer and editor of the Wall Street Journal Europe's Business Europe column for nearly two years. He has written for The Sunday Times (London) as well as The New York Times and The Washington Post. He has spoken at and moderated top level international conferences.

Détails de l'édition

• Éditeur: Nicholas Brealey Publishing
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1857883276
• ISBN 13: 9781857883275
• Reliure: Broché
• Nombre de pages: 206
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible