The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Couverture souple

Battelle, John

Couverture souple

ISBN 10 : 1857883624 ISBN 13 : 9781857883626

Editeur : Nicholas Brealey Publishing, 2006

Synopsis

Unusual book

A propos du livre

Revue de presse

“John Battelle is Silicon Valley’s Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider....The result is a highly readable account of Google’s astonishing rise.” —The Economist

“It’s a fascinating story, and Mr. Battelle... tells it well.” —The Wall Street Journal

“A surprisingly gripping story...The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.” —Wired News

“Battelle...manages to keep things compelling, adding his own trenchant analysis about what Google’s rapid evolution and powerful technology might mean for the company and our society as whole.” —The Associated Press

“A compelling glimpse of the search industry’s early years.” —BusinessWeek

“Deeply researched and nimbly reported.” —Publishers Weekly

“Indispensable.” —London Review of Books

"Battelle has written a brilliant business book, but he's also done something more... All searchers should read it." —Walter Isaacson, CEO of the Aspen Institute "This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading." —Seth Godin, author of All Marketers Are Liars and Purple Cow

"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle." —John Heilemann, author of Pride Before the Fall  "A must read for anyone endeavoring to understand one of the most important trends of this generation." —Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley

"Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story. —John Huey, editorial director, Time inc.

"A terrific book." —L. Gordon Crovitz, Dow Jones

Présentation de l'éditeur

This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

Détails de l'édition

• Éditeur: Nicholas Brealey Publishing
• Date d'édition: 2006
• ISBN 10: 1857883624
• ISBN 13: 9781857883626
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 336