Marketing: A Case Study Approach

Stokes, D.R.

ISBN 10 : 1858053056 ISBN 13 : 9781858053059

Editeur : Cengage Learning EMEA, 1997

Synopsis

Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects. This revised edition contains three new and longer cases in the appendix, to supplement the shorter individual cases in each chapter, longer consolidation case studies, and self-test and examination questions.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 1858053056
• ISBN 13: 9781858053059
• Reliure: Fournitures diverses
• Numéro d'édition: 2
• Nombre de pages: 355
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible