Marketing Your Practice - Couverture souple

Couverture souple

ISBN 10 : 185946307X ISBN 13 : 9781859463079

Editeur : RIBA Publishing, 2009

Synopsis

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.

A propos du livre

À propos de l?auteur

Helen Elias

Détails de l'édition

• Éditeur: RIBA Publishing
• Date d'édition: 2009
• ISBN 10: 185946307X
• ISBN 13: 9781859463079
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 144
• Éditeur: Elias Helen
• Coordonnées du fabricant: non disponible