Re-Orienting Fashion: The Globalization of Asian Dress - Couverture rigide

Couverture rigide

ISBN 10 : 1859735347 ISBN 13 : 9781859735343

Editeur : Berg Publishers, 2003

Synopsis

When Hong Kong entrepreneur David Tang opened his Shanghai Tang boutique on New York's Madison Avenue, it was not an isolated example of the globalization of Asian fashion. Further evidence is written on the labels in our closets, and paraded in the form of salwaar-kameez and silk sarongs by the rich and famous of London. The phenomenon merits scrutiny. This vanguard attempt points to the colonial era as the origin of fashion globalization, and describes its development as paralleling the gradual take-over of Asian daily wear by Western dress. From indigenous Batak weavers to Hong Kong designers, and from Indonesian businesswomen's power suits to Korean feminists' national costume, this book explores the sartorial interface of East and West.The globalization of Asian dress needs to be understood as part of an ongoing Orientalism that construes Asia as a feminine Other to the masculine West. The conventional Orientalist definition of fashion as an exclusively Western phenomenon has proved self-fulfilling in both East and West so that the conceptual boundary between the two is continually reasserted by design. Paying close attention to Asians' decisions about what clothing to make, sell, buy, and wear, the case studies in this book challenge Orientalist stereotypes of Asian style as passive and traditional and highlight how these actions are often made invisible by global cultural, rhetorical, and material practices that feminize Asia and the fashion world. This timely book will be of interest to dress and fashion theorists, anthropologists, sociologists, historians, art historians and all those interested in globalization, Orientalism and their effects.

A propos du livre

À propos des auteurs

Sandra Niessen is an Anthropologist in the Department of Human Ecology, University of Alberta

Ann Marie Leshkowich is an Assistant Professor of Anthropology, at the College of the Holy Cross.

Détails de l'édition

• Éditeur: Berg Publishers
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1859735347
• ISBN 13: 9781859735343
• Reliure: Relié
• Nombre de pages: 296
• Éditeur: Niessen Sandra, Leshkowich Ann Marie, Jones Carla
• Coordonnées du fabricant: Bloomsbury Publishing PLC; contact@bloomsbury.com; ; 50 Bedford Square; London; England; WC1B 3DP; Allemagne