The Search for a Method: Focus Groups and the Development of Mass Communication Research - Couverture souple

Morrison, David E.

9781860205408: The Search for a Method: Focus Groups and the Development of Mass Communication Research

Couverture souple

ISBN 10 : 1860205402 ISBN 13 : 9781860205408

Editeur : University of Luton Press, 2003

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"The Search for a Method" covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. "The Search for a Method" details the historical context of the research setting created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. "The Search for a Method" will be of interest to academics, practitioners and students of media related studies and social studies, but will also have a wider appeal to anyone involved in research and its methodology.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteurUniversity of Luton Press
Date d'�dition2003
ISBN 10 1860205402
ISBN 13 9781860205408
ReliureBroch�
Langueanglais
Num�ro d'�dition1
Nombre de pages296
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The Search for a Method: Focus Groups and the Development of Mass Communication Research

Morrison, David E

Edit� par University of Luton Press, 2003

ISBN 10 : 1860205402 ISBN 13 : 9781860205408

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The Search for a Method: Focus Groups and the Development of Mass Communication: Focus Groups and the Development of Mass Communication Research

David E. Morrison

Edit� par University of Luton Press, 2003

ISBN 10 : 1860205402 ISBN 13 : 9781860205408

Ancien ou d'occasion Couverture souple

Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni

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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur wbs3839112974

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