The Search for a Method: Focus Groups and the Development of Mass Communication Research - Couverture souple

Morrison, David E.

Couverture souple

ISBN 10 : 1860205402 ISBN 13 : 9781860205408

Editeur : University of Luton Press, 2003

Synopsis

"The Search for a Method" covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. "The Search for a Method" details the historical context of the research setting created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. "The Search for a Method" will be of interest to academics, practitioners and students of media related studies and social studies, but will also have a wider appeal to anyone involved in research and its methodology.

Détails de l'édition

• Éditeur: University of Luton Press
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 1860205402
• ISBN 13: 9781860205408
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible