The Search for a Method: Focus Groups and the Development of Mass Communication Research - Couverture souple
Synopsis
"The Search for a Method" covers the origins, path and practice of focus group research. It provides not only a detailed methodological critique, but also a focused look at the beginnings of modern modes of mass communication research. "The Search for a Method" details the historical context of the research setting created by Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. "The Search for a Method" will be of interest to academics, practitioners and students of media related studies and social studies, but will also have a wider appeal to anyone involved in research and its methodology.
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The Search for a Method: Focus Groups and the Development of Mass Communication: Focus Groups and the Development of Mass Communication Research
Edité par
University of Luton Press, 2003
ISBN 10 : 1860205402
ISBN 13 : 9781860205408
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Couverture souple
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The Search for a Method: Focus Groups and the Development of Mass Communication Research
Edité par
University of Luton Press, 2003
ISBN 10 : 1860205402
ISBN 13 : 9781860205408
Ancien ou d'occasion
Couverture souple
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The Search for a Method: Focus Groups and the Development of Mass Communication Research
Edité par
University of Luton Press, 2003
ISBN 10 : 1860205402
ISBN 13 : 9781860205408
Ancien ou d'occasion
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