The DIY Guide to Marketing: For Charities and Voluntary Organisations - Couverture souple

Ali, Moi

Couverture souple

ISBN 10 : 1860721354 ISBN 13 : 9781860721359

Editeur : ICSA Publishing Ltd, 2001

Synopsis

This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.

A propos du livre

À propos de l'auteur

Moi Ali runs the Pink Anglia Company, a PR consultancy specialising in voluntary sector PR. Moi has written widely on marketing and PR, and is a guest lecturer on Napier University's Journalism and Communications degree course.

Détails de l'édition

• Éditeur: ICSA Publishing Ltd
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 1860721354
• ISBN 13: 9781860721359
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 236
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible