Competing Through Innovation: Essential Strategies for Small and Medium-sized Firms - Couverture souple

Bellon, Bertrand; Whittington, Graham

Couverture souple

ISBN 10 : 186076035X ISBN 13 : 9781860760358

Editeur : Oak Tree Press, 1996

Synopsis

Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. Innovation is the result of a voluntary, necessary and risky process. Small firms can no longer afford to ignore technological advancement and all other forms of innovation. Standing still has become a more dangerous strategy than investing heavily to move forward. The challenges in this book are common to all businesses: being unable to implement change quickly; availability of a skilled workforce; and international competition. The book seeks to confront these obstacles to growth by encouraging businesses in Europe to develop and sustain the process of "innovation as a state of mind".

Détails de l'édition

• Éditeur: Oak Tree Press
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 186076035X
• ISBN 13: 9781860760358
• Reliure: Broché
• Nombre de pages: 370
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible