Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context - Couverture souple

O'Gorman, Colm; Cunningham, James

Couverture souple

ISBN 10 : 1860760791 ISBN 13 : 9781860760792

Editeur : Oak Tree Press, 1997

Synopsis

This is an introduction to entrepreneurship in Ireland. It begins by studying entrepreneurs and the strategies they pursue, and examines the motives for starting a business. It goes on to describe the type of person who is likely to be a success, illustrating this with profiles of a number of Irish entrepreneurs. Areas discussed include: competitive strategy options for the entrepreneur; the steps involved in preparing a business plan and a sample business plan; the many pitfalls that entrepreneurs experience during the process; the importance of finance, marketing and networking; the implications of technology and the changing market environment on small businesses; and the factors that have led to a high level of new business start-ups. It also focuses on the Internet as a competitive tool for new businesses, and provides information on the incentives and support agencies for new businesses.

Détails de l'édition

• Éditeur: Oak Tree Press
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 1860760791
• ISBN 13: 9781860760792
• Reliure: Broché
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible