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Synopsis
This handbook takes the reader through the marketing maze in simple steps, covering the entire process from advertising to direct mail fulfilment. The contents cover: market research; deciding on an advertising strategy; how to budget for advertising; copy writing skills and techniques; how to get free print, radio and TV coverage; how to use community relations to build your business; and a glossary of advertising and promotional terms.
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Grab Their Attention!: Advertising and Promotion on a Shoestring Budget
Edité par
Oak Tree Press, 1998
ISBN 10 : 1860760864
ISBN 13 : 9781860760860
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur rev8081198110
Acheter D'occasion
EUR 11,89
Expédition à EUR 7,04
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)