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Diamonds Are Forever, Computers Are Not: Economic and Strategic Management in Computing Markets - Couverture rigide

Greenstein, Shane M.

 
9781860944512: Diamonds Are Forever, Computers Are Not: Economic and Strategic Management in Computing Markets
Couverture rigide
ISBN 10 : 1860944515 ISBN 13 : 9781860944512
Editeur : Imperial College Press, 2004

Synopsis

In 43 brief essays suitable for undergraduates or MBA students in economics or technology, Greenstein (Northwestern U.) works to make the economics of technical change accessible to nonspecialists. Essays range across an array of topics, from events and trends to human behavior in the face of uncertainty and confusion. A number of the essays look at facets of the Internet--the most central technical and commercial development of our time; other sections explore issues related to the Microsoft antitrust case; how computers are used in organizations; and economic constraints on strategic behavior in markets where standards and platforms matter. Distributed in the US by World Scientific. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

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Présentation de l'éditeur

This is a collection of 43 essays about the economics and management of information technology markets. The first part of the book focuses on events, notable birth dates and longstanding trends. The unifying theme revolves around the role of human economic behavior in the face of uncertainty and confusion. The contributors' intent is to explain, educate and entertain - to go beyond the obvious. The next part contains writing about the Internet. It discusses the development of the online commercial world, and analyzes the macroeconomic side of the investment boom and bust related to Internet activities. It also focuses on the measurement of economic activity in the digital economy. In addition, the book deals with how computers get used in organizations and discusses the Microsoft antitrust case. Finally, there are two long essays about economic constraints on strategic behavior in markets where standards and platforms matter.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Imperial College Press
Date d'édition
2004
Langue
anglais
ISBN 10 
1860944515
ISBN 13 
9781860944512
Reliure
Relié
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
non disponible