Involving Customers in New Service Development - Couverture rigide

Couverture rigide

ISBN 10 : 1860946690 ISBN 13 : 9781860946691

Editeur : Imperial College Press, 2006

Synopsis

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Détails de l'édition

• Éditeur: Imperial College Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1860946690
• ISBN 13: 9781860946691
• Reliure: Relié
• Nombre de pages: 332
• Éditeur: Edvardsson Bo, Kristensson Per, Magnusson Peter, Matthing Jonas, Gustafsson Anders
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible