Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management - Couverture rigide

9781860948749: Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management

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ISBN 10 : 186094874X ISBN 13 : 9781860948749

Editeur : Imperial College Press, 2008

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Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

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“There is no doubting the quality and value represented by the cases . . . the cases provide a rich basis from which to design teaching material.” Journal of Product Innovation Management Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management. This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Imperial College Press
Date d'�dition: 2008
Langue: anglais
ISBN 10: 186094874X
ISBN 13: 9781860948749
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 472
�diteur: Tesar George, Anderson Steven W, Ghosh Sibdas, Bramorski Tom
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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�tat : Assez bon

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STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT (2ND EDITION)

TESAR GEORGE ET AL

Edit� par Imperial College Press, 2008

ISBN 10 : 186094874X ISBN 13 : 9781860948749

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