Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2Nd Edition) - Couverture souple

 
9781860949265: Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2Nd Edition)
Couverture souple
ISBN 10 : 1860949266 ISBN 13 : 9781860949265
Editeur : Icp, 2008

Synopsis

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

“There is no doubting the quality and value represented by the cases . . . the cases provide a rich basis from which to design teaching material.” Journal of Product Innovation Management Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management. This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Icp
Date d'édition
2008
Langue
anglais
ISBN 10 
1860949266
ISBN 13 
9781860949265
Reliure
Broché
Numéro d'édition
2
Nombre de pages
472
Éditeur
Tesar George
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781860948749: Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management

Edition présentée

ISBN 10 :  186094874X ISBN 13 :  9781860948749
Editeur : Imperial College Press, 2008
Couverture rigide