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Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2Nd Edition) - Couverture souple
Synopsis
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
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Présentation de l'éditeur
“There is no doubting the quality and value represented by the cases . . . the cases provide a rich basis from which to design teaching material.” Journal of Product Innovation Management Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management. This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management
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Strategic Technology Management
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Imperial College Press, 2008
ISBN 10 : 1860949266
ISBN 13 : 9781860949265
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Strategic Technology Management Building Bridges between Sciences, Engineering and Business Management
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Strategic Technology Management
Edité par
Imperial College Press, 2008
ISBN 10 : 1860949266
ISBN 13 : 9781860949265
Neuf
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Strategic Technology Management
Edité par
Imperial College Press, 2008
ISBN 10 : 1860949266
ISBN 13 : 9781860949265
Neuf
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Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2Nd Edition)
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Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management
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Paperback. Etat : Brand New. 2nd edition. 450 pages. 9.00x6.00x1.25 inches. In Stock. N° de réf. du vendeur __1860949266
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Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)
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IMPERIAL COLLEGE PR, 2008
ISBN 10 : 1860949266
ISBN 13 : 9781860949265
Neuf
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Etat : New. Covering strategic technology management, this book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. It also includes interesting case studies on biomedical and renewable technolo. N° de réf. du vendeur 597127473
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Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition)
Edité par
Imperial College Press, 2008
ISBN 10 : 1860949266
ISBN 13 : 9781860949265
Neuf
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Strategic Technology Management : Building Bridges Between Sciences, Engineering and Business Management
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Icp, 2008
ISBN 10 : 1860949266
ISBN 13 : 9781860949265
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