This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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