Strategic Management: Awareness and Change - Couverture souple

Thompson, John L.

 
9781861521002: Strategic Management: Awareness and Change
Couverture souple
ISBN 10 : 1861521006 ISBN 13 : 9781861521002
Editeur : Cengage Learning EMEA, 1997

Synopsis

An updated and revised text covering strategic management, thistext provides a comprehensive introduction to strategy for students on degree, MBA or DMS courses. The book is student-centered in approach, and covers the core aspects of the business strategy syllabus as well as reflecting the cutting edge of the subject. One fifth of the book consists of classroom-tested case studies, and the applied approach is further reflected by numerous mini-cases and quotes from leading business professionals. This teaching tool is accompanied by a lecturers resource manual and is supported by resources on the Internet.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1997
Langue
anglais
ISBN 10 
1861521006
ISBN 13 
9781861521002
Reliure
Broché
Numéro d'édition
3
Nombre de pages
864
Coordonnées du fabricant
non disponible
Personne responsable
non disponible