Exporting a Managers Guide to the World Market - Couverture souple

Nelson, Carl A.

 
9781861523167: Exporting a Managers Guide to the World Market

Synopsis

The text is aimed at everyone at management level involved in international trade. It should be of particular interest to managers with small and medium sized manufacturing and service companies growing toward new international challenges. The book shows the "do it yourself" approach to exporting as well as how best to recruit and use intermediary help. It focuses on how exporters can compete successfully in a global market and shows how to get your export business started and how to expand it globally.

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