Strategy: Process, Content, Context, Executive Edition - Couverture souple

Meyer, Ron; De Wit, Bob

Couverture souple

ISBN 10 : 1861523173 ISBN 13 : 9781861523174

Editeur : Cengage Learning EMEA, 1999

Synopsis

This is a streamlined version of De Wit and Meyer's text, "Strategy: Process, Content, Context". It contains a range of key articles with text contextualizing the debates around key issues, allowing a wider range of views to be explored within each debate. Each chapter includes a short case with introductory editorial text.

A propos du livre

Présentation de l'éditeur

The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 1861523173
• ISBN 13: 9781861523174
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible