Articles liés à Principles of Marketing
Résultats de recherche pour Principles of Marketing
Image d'archives
Principles of Marketing
Edité par
International Thomson Business Press, London England, 1997
ISBN 10 : 1861523440
ISBN 13 : 9781861523440
Ancien ou d'occasion
Soft cover
Vendeur : The London Bookworm, East Sussex, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Fine. 1st Internation Thomas Business Edition. Marketing is an essential function of any successful business. The expertise involved in understanding the market and the connection that exist between the organization and the customer are important in company-wide decision-making. This text offers a thoroughly readable, up-to-date analysis of marketing in practice. Using a wide selection of examples, Geoffrey Randall discusses the central marketing elements, explaining the concepts underpinning such topics as market information and research, segmentation, targeting, product development, promotion and distribution, showing that marketing is fully intergrated with the management process and plays a vital role in corporate strategy and planning. N° de réf. du vendeur 010700
Acheter D'occasion
EUR 13,34
Expédition à EUR 28,79
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)