Business in Context: An Introduction to Business and Its Environment - Couverture souple

Needle, David

Couverture souple

ISBN 10 : 1861523580 ISBN 13 : 9781861523587

Editeur : Cengage Learning EMEA, 2000

Synopsis

A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the "Business in Context" series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1861523580
• ISBN 13: 9781861523587
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible