The Internationalization of the Firm: A Reader: A Reader - Couverture souple

Buckley, Peter J

Couverture souple

ISBN 10 : 1861524013 ISBN 13 : 9781861524010

Editeur : Cengage Learning, 1998

Synopsis

The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.

Détails de l'édition

• Éditeur: Cengage Learning
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 1861524013
• ISBN 13: 9781861524010
• Reliure: Broché
• Nombre de pages: 440
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne