Quantitative Methods in Marketing - Couverture souple

Hooley, Graham J.; Hussey, Michael K.

Couverture souple

ISBN 10 : 186152417X ISBN 13 : 9781861524171

Editeur : Cengage Learning EMEA, 1999

Synopsis

Marketing is second only to the physical sciences in its use of quantitative techniques. "Quantitative Methods in Marketing" provides a survey of the latest techniques used by marketers and market research organisations.

A propos du livre

À propos de l'auteur

Graham J. Hooley is Professor of Marketing at Aston Business School and a Fellow of the Chartered Institute of Marketing. He is also a member of the Council of the British Academy of Marketing and serves on the Academic Senate of the CIM. Michael K. Hussey is a Lecturer in Marketing Research at Aston Business School He combines a theoretical background in statistics with extensive practical experience in marketing research.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 186152417X
• ISBN 13: 9781861524171
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible