Quantitative Methods in Marketing - Couverture souple

Hooley, Graham; Hussey, Michael K.

Couverture souple

ISBN 10 : 186152417X ISBN 13 : 9781861524171

Editeur : Cengage Learning EMEA, 1999

Synopsis

Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations. Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.

A propos du livre

À propos de l'auteur

Graham J. Hooley is Professor of Marketing at Aston Business School and a Fellow of the Chartered Institute of Marketing. He is also a member of the Council of the British Academy of Marketing and serves on the Academic Senate of the CIM. Michael K. Hussey is a Lecturer in Marketing Research at Aston Business School He combines a theoretical background in statistics with extensive practical experience in marketing research.

Détails de l'édition

• Éditeur: Cengage Learning EMEA
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 186152417X
• ISBN 13: 9781861524171
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible