Articles liés à Understanding Business Markets

Understanding Business Markets - Couverture souple

Ford, David I.

 
9781861524362: Understanding Business Markets

Synopsis

With the aim of helping students and managers make sense of business markets, this edition brings together a number of previously published articles by and for the Industrial Marketing and Purchasing Group. It covers the interaction approach to understanding and managing business markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.